Assistant Director Marketing and Development

Position Description

● Event Management:
o Responsible for fundraising, donor, & corporate partner events
 Create the project plan and timelines and communicate with all internal and external parties.
 Lead the event planning committees.
 Create meeting agendas, manage the event topic conversations, and track progress to goals.
 Responsible for meeting setup, committee invitations, and meeting summaries
 Responsible for event logistics to include:
 Source venues, vendors, and speakers
 Create the run of show and scripts.
 Perform preliminary and final walkthroughs, ensuring correct layout, AV setup and other required elements.
 Identify volunteer needs and roles to include setup, tear down, registration; and work with volunteer coordinator to staff roles.
 Manage event auctions.
 Work with the auction team to source appropriate items
 Create exciting marketing for auction.
 Manage the volunteers and vendors who support the implementation of the auction (i.e., photographers, designers, printer)
 Track auction winners, communication to winners and pickup of auction items
 Manage the marketing/development position online auction deliverables.

● Brand Management:
o Create and manage marketing and communications plans.
o Balance the various team’s requests with the overall affiliate marketing priorities.
o Create and manage public relations strategies.
 Manage media relationships and coordinate staff and media interviews.
o Create talking points for staff to use for interviews or community facing events.
o Oversee the production of all marketing communications deliverables, ensuring that it meets all brand standards.
 Source vendors for printing.
Determine overall affiliate collateral material needs.

● Marketing & Communication Strategies
o Appeals, and fundraising communications: Work with the development director and the marketing/development associate to implement donor communications.
 Support implementation of on-going donor communications, focusing on the design, branding, and messaging of the Development Director’s content.
 Coordinate the annual appeal with the Development Director.

o Client communications: Work with client service team and the marketing/development associate to implement client communication strategies.
 Manage implementation of program messaging for website and webinar platform
 Manage regular client, referral partner and informational emails.
 Manage all print production for client services.

o Boutique Sales: Work with the boutique sales manager and the marketing/development associate to implement sales strategies.
 Partner with the sales manager to develop promotional plans, timelines, and deliverables.
 Lead the marketing and PR of boutique sales annually in Durham and Raleigh.
 Create marketing opportunities including photoshoots and creating lookbooks.

o Volunteer, Donation Center: Partner with the respective manager to determine marketing opportunities and the marketing/development associated to execute them.
 Provide general marketing support to the Volunteer and Donation Center
 Manage the delivery of newsletters in conjunction with the respective managers.

● Management of the marketing and development the marketing associate
o Ensure that the marketing communications are delivered across all platforms accurately, timely and consistent with the organization’s voice and values.
o Ensure that the designs and content are reflective of the diverse population we serve and the diverse audiences we reach.
o Ensure deadlines and deliverables are achieved.
o Ensure event communications and post event surveys are completed.
o Ensure the online sales deliverables are completed as assigned.

The following skills are required to be successful in this role:
• At least five years marketing and communications experience.
• Experience developing and managing a strategic marketing plan.
• Experience managing events.
• Experience managing a team.
Additional nice to have:
• A bachelor’s degree in marketing, communications, or a related field.
• Non-profit experience
Skills and talents needed for this role so that you can thrive and make an impact:
• Organization and workload management so that deadlines are met, and work is completed at a high level of quality.
• Excellent planning skills
• Leadership and management skills
• Effective communication skills
• Strength in digital strategy, including website, search engine optimization, and social media.
• Strategic thinker.
• Excellent writing and editing skills.
• Collaborative working style
• Creative thinking and ability to convert ideas into actionable plans.
• Attention to detail.
• Ability to work independently.
• Strong interpersonal skills.
• Data driven decision maker.
• Proficiency in marketing tools and technologies, Salesforce, OneCause, SquareSpace, Active Campaign, Crowdcast, Canva or similar software systems and/or a demonstrated ability to learn new software quickly.
• Desire to deliver excellent work product and results.
• Commitment to the mission