What Every Fundraiser Can Do To Retain Year-End Donors

You have all these donors who gave in December. Now what? Will they give again? Join this webinar for tips and strategies you can put into action right now to keep those donors giving for the long term. You'll discuss:

• Current research on donor retention from the Fundraising Effectiveness Project
• What the body of knowledge says about donor loyalty
• How an increase or decrease in retention can impact your bottom line
• Data management techniques that maximize the capabilities of your database and increase productivity
• Segmenting strategies that lead to higher response rates from your donor communications
• Techniques for optimizing automated online giving processes that surprise and delight donors

Participants can earn 1.5 CFRE points and receive the donor retention calculator spreadsheet template, Fundraising Effectiveness Project report, eBook: The Art & Science of Retaining Digital Donors, and the webinar recording and slides.

Register now.