SIMPLE STEPS FOR STARTING YOUR BUSINESS #2 - #5 is a series of workshops which will help you decide if your idea for a business is viable! This SCORE series includes four three-hour workshops with action steps. Attend all four sessions for $150.00. (A second person from same company is an additional $50.00.) Ask your mentor for discount code. Each attendee will have to register individually.
Join us for four three-hour sessions that help you understand these basics:
· The concepts involved with assessing a business idea [September 15]
· Marketing your product or service [September 22]
· Understanding business financials and how they work [September 29]
· How to fund and finance your business [October 6]
Marketing Plan. The second workshop provides you with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to: outline your marketing strategy, test your marketing message, choose the right sales channel, and exercise your marketing strategy.