Trying to measure the results of your nonprofit communications work can be overwhelming. You have so many choices! You also know the easy-to-track vanity metrics don’t count for much. So what should you do?
We’ll help you sort it out with our new Nonprofit Communicator’s Guide to Objectives and Performance Indicators.* We’ll walk through it on the webinar and highlight the decisions you’ll need to make as you step through the included worksheets.
*Whether you use KPIs, OKRs, or some other framework to measure progress or results, you can customize this guide to your needs. And yes, it explains the differences in these terms.
During this webinar, you’ll learn about:
- Several frameworks for measuring communications work, even if your organization marketing goals are murky.
- How to find the just-right-for-you “goldilocks” indicators to track based on your specific objectives and abilities, without spending any additional money
- Our menus of favorite metrics to start with given either your marketing objective, your communications channel, or ideally, the combination of the two.
- How to set the actual numbers in your metrics, including benchmarking against yourself and others.
With good data in hand, making the case for changes in strategy, more staff, and a budget increase becomes much easier. You can do this!