Have you ever wished for a magic formula…the one strategy that will turn anyone you meet into loyal, long-term donors? A magic formula so powerful, you will never have to worry about marketing or fundraising again? I WISH I DID TOO! Unfortunately, there’s no magic formula but we often act as if there is. We think if we say just the right thing, have the fancy brochure, or pitch it the perfect way, then we can convert someone. One more email, appeal letter, or cup of coffee. When we try to convince people to care, we don’t take into consideration the donor’s passion or experiences.
This approach makes fundraising time-consuming, unproductive, and downright disheartening. You can’t make people care. Because why someone cares is not about your words or deeds but their experiences. Each of us has a Philanthropic Heart rooted in the same things all our beliefs are: our childhood experiences. We each own our own. You cannot change a philanthropic heart, only connect to it.
Join this webinar to:
- Understand why some people care about your work and others don’t
- Define your organization’s philanthropic heart
- Guide donors and potential donors to discover and define their own philanthropic heart
- Learn techniques to occupy more space in your donors’ philanthropic heart
This webinar will be recorded. If you can’t make it, register to receive the recording a little later.
>> THIS WEBINAR WILL BE LIMITED TO 1,000 LIVE ATTENDEES <<