Marketing Bequests: The Delicate Art of Asking for That Final Gift

A recent survey asked a sample of typical middle-class American donors, "Would you consider putting a gift for charity in your will?" More than 90% of those donors enthusiastically said "Yes."

But then came the second question: "Have you already put a gift for charity in your will?" The dismal answer: fewer than 10% had done so. Why are donors not leaving a bequest to their favorite charities? Most say it's because it never occurred to them! Well, that's an easy thing to fix.

In this webinar, Tom Ahern, donor communications expert, will teach you a proven way to use the right words, style, and tone to elicit bequests from your current donors.

Register now.