Advocacy is a broad concept that encompasses strategies and communications that advance a nonprofit’s mission. This new 3-part series from the North Carolina Center for Nonprofits is designed to equip nonprofit leaders with a better understanding and concrete tools to be more effective advocates for your missions. Participants will define goals, audiences, and resources as they develop advocacy strategies and tactics; study proven narratives and practical storytelling tools; and identify and track data that supports the need for the organization’s programs.
*To acknowledge and work towards closing the gap that exists in educational opportunities, we especially encourage staff, board, volunteers, and leaders from lower-resourced, rural, BIPOC-led, and new (less than 2 years) nonprofit organizations to attend. Register for the full series or individual webinars.
Registraiton is now closed.
August 16 – Making Your Nonprofit’s Case: Back to Basics
Speaker: Lisa Hazirjian, Founder, Win Together Consulting
Whether you’re applying for funding, pitching a new program initiative, lobbying for a policy solution, or asking for a raise, your success hinges upon your ability to make your case. In this session, you'll get back to the basics of how to get what you need and want for your nonprofit. Using real-world examples shared by participants, we’ll walk through the steps of clarifying your goals and desired outcomes, understanding your audiences, mapping your resources, and choosing the strategy and tactics that make sense for your organization. This session will equip you with the basic strategic framework to make your strongest case to any audience.
August 30 - Making Your Nonprofit’s Case with Storytelling
Speaker: Tania Bhattacharyya, Thought Leadership Strategist, Lumos Marketing
Storytelling is the most powerful tool we have as changemakers. By sharing our authentic personal stories and those of the community we serve (with permission, of course), we can stand out as we stand up for our mission. We attract and inspire an audience that is ready to roll up their sleeves and help us make shifts happen at our nonprofit organization. In this session, we will explore the dynamics of storytelling and create each member of your team’s individual 'elevator pitch' – also known as a verbal business card.
September 13 - Making Your Nonprofit’s Case with Quantitative Data
Speaker: Hawwa Muhammad, Founder & CEO, Pink Trumpet LLC
As a nonprofit professional, if you're scrambling for a way to communicate your accomplishments to your supporters but instead finding yourself putting out fire after fire, read this. With fewer resources to go around, it's no longer about demonstrating that programs are being accessed by those they aim to support. The pressure has now shifted towards showing that social impact objectives are being met…and because there is not a ‘one size fits all' approach to evaluating impact, it’s a more technical and difficult calculation to navigate. In this session, we'll explore how to design accurate and informative evaluations that leave your supporters with a clear picture of your progress.