Understanding how to raise money from individual donors is paramount to nonprofit organizations. Finding and cultivating individual donors is a work-intensive, long-term investment for any nonprofit. Learn how to master effective techniques for successful individual giving efforts related to prospect research, cultivating individual support, making "the ask" and stewardship. Also where to start your prospect research, tips on best research sites and how to utilize the information found to cultivate and solicit potential donors. Participants will learn how to build and use donor database to successfully implement fundraising strategies.