Inclusive Language and Its Impact in Marketing

In this interactive 3-hour session, we’ll highlight the importance of inclusive marketing and how ignoring this puts you at a competitive disadvantage as there is significant increasing purchasing power in diverse segments.

Not only will you learn best practices for developing inclusive marketing, but you’ll also leave knowing how to avoid the mistakes that come from not having an inclusive team at the table. Key takeaways:

  • Understand why inclusive marketing and language matters
  • Learn how to align inclusive marketing with DEI objectives
  • See the business benefits of inclusive marketing
  • Understand the must-haves for an inclusive marketing strategy
  • Gain insight from the “best of the best” and “worst of the worst” multicultural ad campaigns\

Register now.

Event Date(s): 
Tuesday, June 22, 2021, 12:00pm to 3:00pm
Cost/Fee: 
$69 for AMA members, $89 for non-members
Presenter: 
Shelley Willingham, The Diversity Movement and National Organization for Diversity in Sales and Marketing
Location: 
Online Course
Anywhere, NC 00000
United States