How to Organize an Annual Giving Campaign that Draws Donors in and Keeps Them Engaged

Each client that walks through your door or accesses your service is unique. One may be experiencing hunger. One my seek art therapy. One may not have a home. It is our job and mission to help each one. In order to do so, nonprofits turn to the generosity of local foundations, corporations, and individuals. An annual giving campaign is a perfect way to leverage donors who know, like, and trust your organization.

An Annual Giving Campaign is a board-driven fundraising initiative, during a defined period of time, to secure unrestricted operating funds, while demonstrating the impact of a nonprofit’s mission. It requires planning and process. During this webinar, you'll lean how to:

• Sequence your annual giving campaign
• Conduct a board and staff campaign
• Recruit an annual giving campaign chairperson and steering committee 
• Establish your goals and measure success
• Develop a range of gift table
• Identify prospective donors and leverage existing donor support  
• Use a challenge gift match  
• Utilize a phone-a-thon
• Steward, recognize, and thank annual giving campaign donors

Participants can earn 1.5 CRFE points.

Register now.