Virtually every for-profit company, big or small, wants to enhance its reputation by supporting a good cause. Whether supporting a little league baseball team or running a global campaign about world hunger, “cause marketing” is how companies tie their business activities with the world of nonprofits.
As a nonprofit organization, you can benefit tremendously from the support of a corporate sponsor. The right joint program could increase your revenues, raise your profile, build capabilities, and increase the reach of your charitable work. Done properly, cause marketing programs create a win-win-win scenario for everyone involved.
In this webinar, you will learn how companies set up cause marketing programs so you can understand their point-of-view and determine where best to involve your nonprofit. By knowing their process of finding a nonprofit partner, you’ll be in a much better position to steer them your way. The key is to get your nonprofit on their “cause marketing radar” and convince them why you’re the best choice.
Participants can earn 1.5 CFRE points.