When it comes to digital marketing, it's not all about having the most beautiful website on the block. You don't have to feel discouraged if you don't have a large marketing budget because, at the end of the day, a sparkly new website is not the end goal that will move your nonprofit forward. An effective website is.
Join us in a hands-on series of 3 classes to learn how to make your website, new or old, more effective at meeting and exceeding your nonprofit's mission and fundraising goals.
June 4th, 18th and 30th - 12pm - 1:30pm
By diving into Google Analytics, a free service from Google that tracks and reports website traffic and visitor data, we'll show you a few simple key metrics you can measure on a monthly basis to find out how your website is truly measuring up. And we'll discuss why that's more important than relying on good looks alone.