Do you struggle to portray your program participants as their own agents of change while admitting that they also need your organization’s help? Do you worry about jeopardizing the dignity of the people in your stories for the sake of raising money? Do you find yourself debating ethical storytelling principles with colleagues who don’t see eye-to-eye?
You are not alone.
Despite the numerous resources and articles online, many organizations still struggle to communicate their impact in a way that authentically represents the issue and preserves the dignity of those affected by it. Storytelling never happens in a vacuum. To be successful in transforming your organization’s communications you need to be a change-agent yourself – bringing your entire team and stakeholders along – and that includes your audience and contributors! This session takes you from theory to practice, from confusion to clarity, and from conflict to collaboration. You'll learn:
- How to assess exploitative elements in fundraising communications
- How to properly engage empathy in your storytelling process
- How to collect and apply feedback from your story contributors
- How to conduct consent-based interviews to
- How to collect and apply feedback from your audiences
- How to identify your own strengths and limitations as a storyteller
- How to engage your team in a collaborative process to define (and refine) shared principals
- How to create actionable guidelines that honor your contributors and inform your storytelling process
Participants can earn 1.5 CFRE credits.