Do you struggle to portray your program participants as their own agents of change, while admitting that they also need your organization’s help? Do you worry about jeopardizing the dignity of the people in your stories for the sake of raising money? Do you find yourself debating ethical storytelling principles with colleagues who don’t see eye-to-eye?
You are not alone. Despite the numerous resources and articles online, many organizations still struggle to communicate their impact in a way that authentically represents the issue and preserves the dignity of those affected by it.
This webinar is about more than the messages themselves – it’s about the entire storytelling process, from acquisition of content, to interpretation, to crafting the narrative and measuring its effectiveness. This tactical session will guide you step-by-step in evaluating your own communications, defining ethical excellence in your storytelling process, and securing buy-in from your team so that you can launch your new strategy with success.
By the end of this 90-minute webinar you will walk away with a clear understanding of exploitation and ethics in fundraising communications and possess a plan of action - that you create! - fully customized to your mission and tailored to the size of your organization.
Participants are eligible for 1.5 CFRE points.