Nonprofits have lots of programmatic, fundraising, and marketing goals that are really just wishes – because there’s no solid strategic communications plan in place to make them a reality. You can change. We’ll show you how during our next Master Class that will focus on:
- Naming the most popular goals, strategies, objectives, and tactics for nonprofit communicators, along with some less popular but super effective ones you might try.
- Understanding how to combine all of these elements into an inspiring yet realistic strategy.
- Customizing the strategy template that we’ll give you to make it work for your own nonprofit.
We’ll pay extra attention to two elements in particular: the specific strategies (like content marketing) and measurable objectives (like participation rates) that you should be using. Why? Because these are the most important parts of your plan that should drive everyday communications decision making. Yet, in most nonprofit plans, marketing strategies and measurable objectives are completely missing or too vague to be of any use!
You’ll work through all of this by playing with our Nonprofit Communications Strategic Planning Card Deck. You’ll shuffle through the most common nonprofit marketing goals, strategies, objectives and tactics and create the winning hand for your nonprofit as you mix and match the cards.
Who Should Participate in the Master Class? If any of these situations sound familiar, this Master Class is for you...
- Your strategic plan has big lofty goals and super-specific tactics, but no real guidance in between on strategies or objectives that would help you make good decisions day to day. Or better yet, your strategic plan just says, “create a communications plan.”
- You think you are doing all the right things, but you aren’t entirely sure why you are doing them or to what end.
- Your communications team is just doing, doing, doing all the time, pounding out the content without any concrete goals, strategies, or objectives in place.
- You know you are overworked, but you can’t clearly articulate why it is that you need a bigger team or budget.
- You personally have a communications plan, but no one else at your nonprofit seems to understand why it matters.
You will leave the Communications Planning Master Class with both the concepts and the tools you need to lead meaningful and effective communications planning at your nonprofit.