Join this course to learn best practices for using social media, email, and additional communication tools to conduct digital fundraising for your nonprofit, including:
- The key elements of creating an online donation form.
- How to incorporate fundraising into your communications calendar.
- Email and social media fundraising best practices.
- How to analyze and utilize metrics from your campaigns.
- Software to support your fundraising efforts.
This course may be applied for 4.5 credits toward CAE application or renewal professional development requirements.
Members of the North Carolina Center for Nonprofits save 15-20% on registration through the Center's partnership with Tech Impact - get the discount code.
Session 1: Optimizing Your Website
Is your website capturing potential donors? Learn how to set up your website for success by including elements such as prominent "donate" buttons, tiered fundraising asks, and more.
Session 2: Social Media Fundraising
To complete your digital fundraising strategy, it's important to have your social media aligned with your efforts. Learn how to harness social media platforms to encourage fundraising, and how to incorporate your posts with your overall campaign.
Session 3: Email Fundraising
Email requests are common practice in fundraising campaigns, but how can you make sure they're reaching your audience? Learn best practices in crafting, targeting, and scheduling an email fundraising campaign.