Your website is the face of your organization. Like any familiar face, over time, you stop seeing it the way others see it. Take a fresh look at your site to determine whether your audience and your staff are getting what they need from it.
Session 2: Defining Your Design and Content Strategy
A website needs content before it can be useful to your constituents. In this session, you will learn how to define your content strategy, starting with your homepage. What content should be on it? Who will create it? What content matters most? The design of your site is as important as the content. We will talk about how to assess your graphic design and site navigation and walk you through the steps necessary to look at your own site with a critical eye. We will also introduce wire-framing—a method for visualizing and organizing the structure of your website.
This is the second webinar in a five-part series designed to help organizations develop a more useful and engaging website.
Center Members receive a 15% discount as part of our money-saving partnership with Idealware.