From the beginning of civilization, storytelling has maintained a uniquely impactful position in defining culture, motivating action and bringing people together. Today’s marketers need to be better storytellers than ever before as more and more stories are told all around us. Join Firespring’s Kiersten Hill as she goes through tips, techniques and tools to help the modern marketer tell better and more impactful stories to activate their audiences around ideas and actions.
- An analysis of the Hero’s Journey and other storytelling frameworks.
- Tools to aid in the process of compiling and refining the most compelling stories.
- Using social media story tools to build community and motivate action.
- Exercises that your team can use in order to enhance and refine your storytelling process.
Presenter: Kiersten Hill, Director of Nonprofit Solutions, Firespring
Recording length: 1 hour