Storytelling: Communicating Your Mission with Infectious Passion

Why do people contribute to a cause? Because their passion for making a difference has been ignited! You can help trigger a donor’s passion for your cause through the fundamentals of storytelling. Whether you’re telling the story through a grant proposal, a video message, a radio announcement, or one-on-one, you can use storytelling structure to help your donor see their role in making your mission a success.

Recording length: 1 hour, 19 minutes

Speakers: Alice Ferris, Founding Partner, GoalBusters; Jim Anderson, Partner, GoalBusters

Key Topics: Storytelling, communicating mission, passion, donor engagement

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