Recurring gifts (sustainers, monthly donors) are game changers and provide organizations with ongoing revenue for years to come. In this session, you’ll learn how to implement and grow a monthly donor program using channels and systems you already have in place. You’ll receive worksheets, templates, and a Monthly Donor Road Map with practical tips and examples to help you organize your program, prepare monthly donor plans, acquire new donors, thank and cultivate donors, and prevent and reactivate lapsed donors.
Recording length: 1 hour, 3 minutes
Speaker: Erica Waasdorp, President, A Direct Solution
Key Topics: recurring gifts, sustainers, monthly donors, donor acquisition, donor cultivation, lapsed donors