Decoding the Motivations and Strategies of High Net Worth Philanthropists

With the number of donors on the decline, many nonprofits increasingly rely on a smaller and more affluent circle of supporters to meet their fundraising goals. The importance and influence of high net worth donors has never been more significant.

During this webinar, Dianne Chipps Bailey will present key findings of the U.S. Trust® Study of High Net Worth Philanthropy, including the diverse expressions of generosity by affluent donors. The findings offer practical insights into distinct donor groups including Millennials, women, LGBTQ and donors of color, and help define what motivates high net worth donors to give and stop giving, which organizations affluent donors currently support, and how nonprofits can attract and retain high impact donors to advance their missions.


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