When COVID-19 hit, our world changed. Organizations had to decide how to move forward while dealing with unanswered questions about what this would mean for your team, for your stakeholders, and for your partners. While nonprofits’ missions are more important than ever, the public, media, and funders are focused on work and messages directly related to COVID-19. This has left many organizations wondering how, when, and where to show that your mission still matters. In this session, you’ll learn how to pivot your messaging, framing, storytelling, and advocacy to show your most important audiences why your work matters in a post-COVID-19 world. Real-world examples will highlight both successful and failed campaigns in the era of COVID-19 and post-COVID-19 advocacy, and break down best practices to effectively reach your target audience.
Recording length: 51 minutes
Key Topics: COVID-19, strategic communications, messaging, Storytelling, advocacy, target audience, communicating mission