To support projects that benefit Greensboro or Guilford County, North Carolina.
To support activities and causes that benefit the greater Greensboro area.
To improve the quality of life and quality of health for the financially needy of North Carolina.
To connect people of all ages with opportunities to serve, to provide community agencies with essential resources and training, and to coordinate programs that raise awareness of and impact local needs.
To improve the social and economic conditions of North Carolina's people especially distressed communities.
To improve journalism worldwide and invest in the vitality of 26 US communities.
To improve lives by mobilizing the caring power of communities.