Director of Marketing and Communications

Brevard Music Center (BMC) is one of the United States’ most revered summer music festivals and summer training programs. Since its inception in 1936, BMC has cultivated an enviable track record of educational and artistic excellence. In continuation of that legacy, BMC is seeking a Director of Marketing and Communications who will maximize ticket sales revenue, create brand awareness, engage with audiences and diverse ticket buyers, oversee the box office, increase student applications, and promote BMC’s enviable facilities. The Director will work closely with programming, educational, and development teams to maximize reach of BMC while playing an instrumental role in driving revenue. Reporting to President & CEO Jason Posnock, the next Director will be a key member of the BMC team as it maximizes organizational impact.

Brevard Music Center stands as one of this country's premier summer training programs and festivals. More than 700 gifted students, ages 14-29, gather at BMC every summer to study with a distinguished faculty of over 80 artists from the nation's leading orchestras, colleges, and conservatories.

Key Elements of the Position

Reporting to the President and CEO, the Director of Marketing and Communications will lead a department responsible for all ticket sales revenue, summer festival materials, print and social media, and rental income for the new Parker Concert Hall. The Director will be a mission-driven arts marketing and communications professional who embraces the mission, artistic vision, and core values of BMC. The Director should be an energetic, strategic, and creative thinker who possesses a high level of emotional intelligence. The candidate should be a results-oriented individual capable of leading a full-time professional box office and ticketing department that includes a full-time Manager, a full-time Supervisor, box office staff including part-time and seasonal interns, and a contracted marketing agency. The Director manages both institutional and programmatic marketing efforts, including annually supporting 100 performances and events at the Whittington-Pfohl Auditorium, Straus Auditorium and the Parker Concert Hall.

The Director of Marketing and Communications is responsible for continually evolving the Brevard Music Center's brand identity through building strategic, diverse, and inclusive relationships while creating a voice to share BMC's story and values. This position applies key elements of creativity, art, and editorial direction to all aspects of the marketing department and works to provide communication for all program areas at BMC.

The Director of Marketing & Communications is a key member of the senior leadership team and will lead programmatic and institutional marketing efforts while working collaboratively with the senior leadership team to identify opportunities and build strategies that grow capacity, sustain the current audience, cultivate new audiences, and increase visibility and awareness throughout the region.
1. The Marketing function will drive all ticket revenue and develop and lead the implementation and oversight of advertising, publications, content creation, social media, and promotions.
2. The Communications function is responsible for the in-house press communications, news releases, publicist functions, and relationships with key media influencers and outlets for arts-related stories.

Ideal Experience and Qualifications
The ideal candidate will be an energetic team member, strategic in action, and a creative thinker conversant with classical, jazz, and popular music. The candidate should possess superior written and verbal skills and be able to write compellingly about all kinds of music. Other qualifications include:
A minimum of three years of experience in Arts Communications, Marketing, Box Office, Sales, Advertising, or PR, with a demonstrated record of driving audience growth and maximizing ticket sales
Strong organizational, leadership, communication, and management skills.
The ability to translate strategic thinking into action with a strong understanding of technology (knowledge of ticketing software preferred) and omni-channel marketing
A keen sense of design and sales copywriting
Excellent written and verbal communication skills with the ability to write compellingly about classical music and the arts
Effective presenter internally and externally to peers and subordinates as well as patrons, donors, and community business and government leaders
The ability to work independently and as part of a high-performing cross-functional team
The ability to organize and prioritize projects, meet deadlines, and sustain productivity
Talent to lead by creating a positive day-to-day work environment for the staff while inspiring open communication, teamwork, and a culture of respect

Personal Characteristics

To thrive in this role, the Director will be:
Mission-driven with a belief in, and commitment to, BMC's mission, artistic vision, and values
A great storyteller with the ability to bring to life musical events in a compelling manner
A good listener who is comfortable receiving input from many sources and is able to analyze and formulate disparate information into sound, well organized plans
Flexible and creative and capable of discovering alternative ways to reach objectives when barriers arise
A skilled negotiator
A team builder with strong skills in management and leadership; one who understands the subtleties of motivating and directing a diverse group of personalities with different work styles
A self-starter who can juggle many projects simultaneously, setting clear priorities and schedules in collaboration with the needs of other departments
A project manager who can handle multitasking required in a summer music festival
Emotionally mature with a good sense of humor and the flexibility and sensitivity to work with diverse personalities and situations.

Priorities and Responsibilities

The Director of Marketing and Communications will be expected to achieve these goals and oversee these responsibilities:
Supervise the marketing team and lead them in achieving sales and revenue goals and completing critical tasks
Develop, in association with the leadership team, key performance revenue metrics
Provide the President and CEO with a financial overview of all marketing activities, including financial reports, budgets, and forecasts
Work collaboratively with a cross-departmental team to develop pricing strategies, project ticket sales and rental income, and manage inventory
Oversee institutional marketing and public relations, focusing on long-term audience development; meet printing and planning deadlines; increase public awareness of BMC’s community and industry impact; support strengthened relationships between BMC and patrons, donors, board members, and other key stakeholders
Research, plan, implement, and evaluate group sales and actively prospect cultural tour sales within the region
Strengthen BMC's existing brand identity, solidify written and visual communication standards, set the messaging tone, and ensure consistency of brand voice across the organization
Support BMC’s mission and vision to engage new and diverse audiences by continuously analyzing evolving demographics, refining target markets, and collecting relevant information to increase BMC's visibility in diverse communities throughout the region
Manage BMC's media relations strategy, build relationships with local and national media outlets and journalists to ensure continued press coverage
Organize promotional activities such as appearances by artists at public events to raise the general public’s awareness of BMC
Generate partnerships with other arts and cultural institutions throughout the Western North Carolina area for collaborative promotional and audience development programs
Oversee the process of design, copy creation, and technical work for all department deliverables from inception to final approvals, with the support of the Multimedia Producer and outside contractors
Supplement dwindling arts coverage in local media outlets with strategic, in-house editorial content including video, photo, audio, and written pieces with the support of the Multimedia Producer and freelance creatives

All applications and nominations are welcome. Applicants should prepare, in two separate documents, a curriculum vitae or resume and a letter that addresses the position qualifications and other themes in this profile.

PetersonBandar is assisting Brevard Music Center in this search, which will remain open until a candidate is appointed. Applications or nominations should be submitted on PetersonBandar’s website: https://petersonbandar.com/brevard/director-of-marketing-and-communications

Inquiries may be directed to Anastasia Pike, EdD, at BMCsearch@petersonbandar.com.