Your website is an essential part of your organization's marketing to deliver compelling content that readers eagerly engage with. The words and pictures have to jump off the screen and meet your readers where they are. But actually planning, developing, and promoting that copy for maximum effect can be a challenge. Whether you are responsible for strategizing about your nonprofit website, writing the content, or both, attend this webinar to learn:
- How to gather the info you need for a successful website including how to: identify the top 3 questions on your reader’s mind, make sure your website addresses what your readers REALLY want to know, and use a Swipe File
- How to ensure you’re using today’s best practices including how to: write for website visitors’ reading style, listen for the ideal “sound” online, reframe from “we” (the organization) to “you” (the reader), use links strategically, incorporate effective nonprofit storytelling, issue effective calls to action, and get started with search engine optimization
- How to wear your editor's cap including how to: be concise and accessible, proofread like a pro, use the Editing Checklist, and enhance your copy with images.
In this webinar, we will do a couple of live mini-reviews of websites that show several of the content-related issues we’ll cover. After you register, you'll receive an email asking if you'd like us to consider reviewing your organization's website during the live webinar.