Using WhatsApp to Increase Engagement with Multicultural Communities

Have you ever thought about diversifying your donor base? Are you innovating in the way you communicate with culturally diverse audiences? Are you effectively reaching out to Spanish-speaking and other communities across the US?

WhatsApp has more than 2 billion users worldwide, and it’s the top messaging app in more than 130 countries (Source: 2019 Hootsuite report). In the US, WhatsApp is mainly used by Spanish-speaking communities and other diasporas. This training will give you all the tools you need to create connections, build strong relationships, develop original ideas that can strengthen your communication strategy, and unlock new channels with donors, beneficiaries, board members, and volunteers from multicultural communities.

Register now.