Strategic Communications: Cutting Through the Clutter

There are four potential points of connection between you and your target audience. When you know all four and design your communications around them, every minute and dollar you invest will have a better chance of paying off. Fail to connect on even one point, however, and you give your audience an opportunity to walk away. And in this age of information overload, most audiences are happy to do just that.

This workshop will help you to connect with your audiences. The curriculum for this online course includes:

  • The basics of framing
  • Message creation and delivery
  • Classic case studies from the public-interest sector
  • An easy-to-use template for campaign design

Please note: we record each class, so if you ever arrive late, leave early, or even miss an entire session, we’ll send you a link to a recording immediately after the class that you can watch at your convenience.

Register 3 or more participants from your organization and receive 20% off total tuition.

Register now.

Event Date(s): 
Wednesday, January 26, 2022, 2:00pm to 3:00pm
Friday, January 28, 2022, 2:00pm to 3:00pm
Andy Goodman, The Goodman Center
Online Workshop
Anywhere, NC 00000
United States