Despite growing calls to democratize philanthropy and elevate “community-based fundraising,” many nonprofits still focus on white supporters and overlook donors of color who would give more if asked. Research shows that white people make up roughly three quarters of American donors but only 60% of the country’s population.
Organizations are missing out on a chance to attract more donors and leaving dollars on the table: About 14% of millionaires are people of color, and that share will likely keep growing as the nation’s demographics continue to change.
How can your nonprofit attract, engage, and inspire supporters of diverse backgrounds to give?
Join this webinar for a conversation that explores why – and how – to focus on diversifying your nonprofit’s supporters. A panel of African American experts will share their experiences working with Latinx, Asian, and African American donors and share key steps to take to cultivate a wider variety of donors and grant makers, no matter your mission.
Learn why a diverse staff and board matters ― and how to create an organizational culture that advances DEI; how to identify and build trust with potential new donors of different races and ethnicities; and how to keep diverse supporters engaged in your work and giving especially during social distancing.
Participants can earn 1.25 CFRE credits.