Social media can seem overwhelming with so many options and opportunities to put out content, especially when you have limited resources. How can you think proactively about what makes sense for your organization? Social media plans start with defining your key audiences and then choosing the channels and content that make the most sense. Knowing how to set up and keep to a simple schedule can save you time and money. Building on that foundation by responding to current events is key for boosting awareness and engagement. And, you can gain valuable help and creativity by tapping into your community for content creation and promotion. Social media has a specific role to play in increasing your goals of volunteer recruitment and engagement, fundraising, and increasing community influence. This session will be limited to executive directors from Triangle area nonprofits.