Simple Steps for Staring Your Business is a series of workshops which will help you decide if your idea for a business is viable! This SCORE series includes 4 three-hour workshops with action steps.
This series will be conducted over 4 consecutive Tuesdays: July 14, 21, 28 and Aug 4 (5:45-8:45pm). Attend all 4 sessions for $150.00. (A second person from same company is an additional $50.00.)
Marketing Plan: The second workshop provides you with an introduction to marketing communication methods and tools to maximize your customer reach. The discussion in the Marketing Plan workshop covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. At the end of this session, you will know how to: outline your marketing strategy, test your marketing message, choose the right sales channel, and exercise your marketing strategy.