Most nonprofit organizations consider social media a key part of their marketing efforts. But in today’s giving landscape, simply increasing your social media presence is no guarantee of increased giving. Organizations must unite a keen understanding of their audience and platforms with a killer content that stays true to their brand. In our March 18 Webinar, “Setting Up Your Approach with a Digital Twist,” learn how to maximize the reach and effectiveness of LinkedIn, Twitter, and Facebook to boost your pre-approach efforts and expand your fundraising prospects beyond your immediate network.
Key Takeaways:
- -- Learn about the Cause Selling pre-approach and how to best research your audience.
- -- Discover how to use social media platforms to reach like-minded prospects .
- -- Gain strategies to stay true to each platform’s mission statement.
- -- Find out what to post on social media and where to post it.
Full participation in “Setting up your Approach with a Digital Twist” is applicable for 1 point in Category 1.B - Education of the CFRE International application for initial certification and/or recertification.
If you can’t join us for the live webinar, you can still register and we’ll send a link to the recording for you to view at your convenience.