This presentation builds on what you learned in the "Marketing to Your Target Market and Research Tools" and "Digital Marketing Channels" webinars. We will now go over what search engine optimization (SEO) is and how business owners and entrepreneurs can leverage it to gain business advantage.
This presentation will address:
- What is SEO, or Search Engine Optimization?
- Creating a Keyword Driven Content Strategy
- What Is a Long Tail Keyword?
- What is On-Page Optimization?
- What is Off-Page Optimization?
- How Do You Get Backlinks to Your Site?
- What is Black-Hat Optimization?