Wealth and philanthropy are changing today in the U.S., yet most nonprofits ignore or are unaware of the possibilities of major donors of color in their communities. We still labor under assumptions and implicit bias that create self-perpetuating outcomes in major giving. Key takeways include:
Understand implicit bias in fundraising
- Learn about and avoid bias to diversify your fundraising network.
Identify methods of prospect research
- Grow your donor base to become more inclusive.
Work on key methods for approach and engagement
- Use an equitable approach to make the most of your fundraising.
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