Prospecting for Diverse Major Donors

Wealth and philanthropy are changing today in the U.S., yet most nonprofits ignore or are unaware of the possibilities of major donors of color in their communities. We still labor under assumptions and implicit bias that create self-perpetuating outcomes in major giving. Key takeways include:

  • Understand implicit bias in fundraising

    • Learn about and avoid bias to diversify your fundraising network.
  • Identify methods of prospect research

    • Grow your donor base to become more inclusive.
  • Work on key methods for approach and engagement

    • Use an equitable approach to make the most of your fundraising.


Register now!

Please be sure to select East Carolina University in the drop-down box as the group that referred you.

Event Date(s): 
Wednesday, June 19, 2019, 2:00pm to 3:00pm
Armando Zumaya, Vice President, Development at Goodwill Industry and Trainer, Sanford Institute of Philanthropy
Anywhere, NC 00000
United States