This interactive course on advanced fundraising will focus on current and prospective donor research strategies and techniques, securing the gift, and relationship development. Specifically, we will learn how to:
- Craft a case for support in order to communicate the rationale for supporting the organization’s mission
- Prepare donor-focused solicitation communications to facilitate informed gift decisions
- Initiate and strengthen relationships with constituents through systematic cultivation and stewardship plans designed to build trust in, and long-term commitment to, the organization
- Develop and implement a comprehensive communications plan to inform constituents about the organization’s mission, vision, values, financial and ethical practices, funding priorities, and gift opportunities.
Participants will be asked to share with the presenter prior to the class at least two samples from their organization of the following: case for support, direct mail appeal package, major gift proposal, stewardship and cultivation plan, communications plan, gift acceptance policy, newsletter/impact reports, annual report, your job description, volunteer and/or board member job description.
This class is part of HandsOn NWNC's 10-series Nonprofit Essentials Class. Participants can register for individual classes or the full series.
Nonprofit Essentials classes are taught primarily by Wake Forest University staff, faculty, and alums. Participants who finish all classes will receive a Certificate of Completion from Wake Forest University and HandsOn NWNC.