Major Gifts in Two Hours a Week

Don’t let the phrase “major gifts” scare you off. Major gifts are the gifts we cultivate and solicit one-on-one. Where we think about our donors individually and come up with strategies, communicate one-one, and solicit specific amounts either in person or through phone, video chat, etc. Next to planned gifts, they’re the least costly and most reliable gifts to solicit, so every organization should develop a program of whatever size fits their capacity. To the extent you wean yourself off events and direct mail and put that energy into major gifts, your organization will be stronger and able to function more strategically. Participants will learn:

• How to carve out the time so you’re not doing more work but more impactful work
• How to set goals that are realistic and clearly defined
• How to figure out the tools you need…and the ones you don’t (like a super-deluxe data base!)
• How to develop a major gift plan based on your organization’s overall strategies, with the right role for everyone
• How to identify who to cultivate and solicit
• How to develop a program of cultivation opportunities to keep donors engaged throughout the year
• How to engage the board in major gift work

Participants can earn 1.25 CRFE points. 

Register now.