A taste of "Identity-Based Fundraising": it would cost you $2,500 (without expenses) to attend the annual master class run by Drs. Jen Shang and Adrian Sargeant at The Inch hotel in Scotland. There, for 2.5 days, fundraisers from around the world dig deeply into this new research. Why? Because applying it (and it's pretty easy stuff) can DOUBLE their donations.
This will be an hour-long serving of the most important principles from that 2.5 day master class.
You'll learn about the "today" identity, the "ideal" identity, the "species" identity, the "social" identity, the "emotional identity," and the "experience" identity.
You'll learn to connect far more profoundly with your donor base, improve retention, raise gift averages as well as response rates, and raise more money!