The Internet is bloated. Your users have limited attention spans. And websites everywhere are written with cliché, ambiguity, and scattershot messages.
But words matter! The wrong words – or worse, the forgettable words – can cost your organization countless opportunities. The right words can spark emotion, spur action, and start a lifelong relationship. Which are you going to pick? By the end of this webinar, you should be able to:
- Write for how people read online
- Make your copy more readable
- Make your messages “sticky”