How To Love Your Donors In The Philanthropic Psychology Way

In this session, we introduce you to the new science of philanthropic psychology – how to grow love for humanity – and show you how you can help fulfil your donors' psychological needs and make a real difference to their lives. Our research has shown that when people feel their giving is meaningful and overtime transformative to their sense of who they are, they give more and they give for longer, leading to improvements in loyalty and retention. We will take you through a series of real-world examples to demonstrate how philanthropic psychology can be applied to nurture, develop donor identities, and achieve sustainable increases in giving (up to 218% increases using multiple channels and campaigns) as a result of sharing genuine love.

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