How to Defeat Fundraising’s Silent Enemy: Donor Attrition

Seven out of 10 donors give only once, but this doesn’t have to be your reality. A 10% increase in donor retention will more than double the lifetime value of a donor and minimize your reliance on producing constant appeals for new donors. Join this session to step off of the donor acquisition treadmill and revv up donor retention, including:

• Why donors leave and what to do about it
• 6 key drivers that can double the lifetime value of your donors
• How to establish a powerful and engaging web presence that retains donors
• What you can learn from annual fundraising effectiveness
• Findings from AFP's survey report
• Methods for creating repeat donors

Register now.