Your strategic online communications plan is the road map for all of your nonprofit communications work, to ensure that you are consistently and systematically using the best platforms to accomplish your nonprofit’s unique communications goals. This webinar will walk you step-by-step through:
- How to create SMART (Specific, Measurable, Actionable, Realistic, Time-oriented) goals for your nonprofit online communications efforts
- How to match actionable objectives to your SMART goals
- How to identify your target audience
- How to develop a compelling, emotional message for your online communications
- How to choose the right online communications platforms for your nonprofit
- How to best use the three most popular online communications platforms for nonprofits - a dynamic website, an email list, and Facebook Page
- How to incorporate effective nonprofit storytelling in your Strategic Online Communications Plan
- How to fill up your Editorial Calendar with great content topics so that the online well will never runs dry
- How to determine which online metrics you should measure, where to find them, and how to put them into a Measurement Spreadsheet for easy analysis and reporting
Participants can earn 1.5 CFRE points.
Register now.
Event Date(s):
Monday, March 22, 2021, 1:00pm to 2:30pm
Cost/Fee:
$87
Presenter:
Julia Campbell, J Campbell Social Marketing
Location:
Webinar
Anywhere, NC 00000
United StatesCo-Sponsor: