How To Create A Social Media Content Strategy That Converts

Ever find yourself staring at your computer screen wondering what to post on social media? What should the caption be? Will this generate engagement? What channel should I post this on? Our website and social media channels are our storefronts. Having a strategic social media content plan is key to raise brand awareness, build meaningful relationships with supporters, and cultivate new donors. 

During this webinar, you will learn:

• How to align social media metrics with your nonprofit's goals
• How to create a platform-specific content strategy
• How to create content themes for captions and media
• How to create a compelling caption
• Why engagement matters and how to outline an engagement plan of action
• How to create a content strategy surrounding a campaign
• Helpful tools and resources to use when creating content

Participants can earn 1 CFRE point.

Register now.