How to Create an Effective Legacy Case Statement to Get More Gifts

A carefully crafted legacy giving case statement is a commonly overlooked element of a legacy giving program. Having an effective legacy case statement that addresses the organization's needs as well as the donors' values will provide loads of messaging for your marketing as well as make your legacy conversations easier. In this webinar, we will review why the legacy case statement is the foundation to your legacy program, how it shapes your communications, and how to draft an effective one for your organization.

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Event Date(s): 
Thursday, January 16, 2020, 2:00pm to 3:00pm
Lori Kranczer, Attorney and Fundraiser
Anywhere, NC 00000
United States