When asking for online donations, organizations know they need to move beyond a passive strategy with a ‘Donate’ button to strategic goals that include growing their base, engaging the audience, and raising support across digital channels. But to ensure long term success, and speed up the ROI, there are activities that need to happen before the first campaign is launched.
During this webinar, learn what your organization needs to do before launching a digital fundraising and marketing program. Explore the ‘why’ of each component, for example, why does an organization need an SOP for acknowledging and stewarding donations, and what’s needed in your CRM and online solution and why. You'll leave with a list of action steps that you can implement to prepare your organization for a successful digital fundraising program.