You’re on social media. Now what?
Don’t just be on social media. Be successful on social media. Join Idealware for The Nonprofit Social Media Toolkit and, over six weeks, learn how to get real value from your efforts and convert “likes” into engagement, information sharing, activism, and donations.
You’ll explore using social media for branding, deep engagement, and fundraising. We’ll also outline how you can integrate and manage social media within a campaign, and then discuss how to measure your social media impact. Sound policies will also be important to your social media strategy—we’ll show you how to clearly articulate what content is acceptable and how you should communicate with constituents through social platforms.
Through participation in this course, you will:
- Create and reinforce your organization’s brand using social media.
- Learn about strategies for engaging supporters and motivating them to act.
- Learn how social media tools can work together to create an integrated campaign that promotes brands and causes through multiple channels.
- Begin the process of creating a social media policy for your organization.
- Learn how to use social media for fundraising.
- Discover tools to measure social media efforts, and learn to make this task effective and manageable.
- Design a social media strategy.
Getting Beyond the Like: Using Social Media to Cultivate Deeper Commitment
People “like” you on Facebook, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how to move constituents up the engagement ladder from a simple “like” to tangible results, such as signing petitions, attending events, joining movements, and even donating. Armed with case studies, industry research, and plain old common sense and experience, we’ll show you how to get more value from social media and use it to cultivate deeper commitments.
This webinar is Part 2 of a 6 part webinar series.
Register now!
Center Members receive a 15% discount! Contact us for the code.