Fundraising should be easy, and it should work. But most nonprofit leaders struggle to come up with an effective fundraising strategy. They spend a ton of money on websites that don’t bring in new donors. They need to send fundraising emails, but are not sure where to start. When leads slow down, they’re at a loss for how to get them going again. The secret to solving these problems is an email marketing funnel.
Participants will learn practical and realistic tips on:
- The basics of email marketing;
- How to create a donor funnel that works;
- The anatomy of a nonprofit email marketing campaign;
- Five secrets of email marketing geniuses.
This is the email marketing playbook you’ve been looking for that will work for your nonprofit no matter your sector or size.
About the Presenter
Kiersten Hill has almost 2 decades of experience in nonprofit management and fundraising. She has raised over $20 Million for Nebraska nonprofit organizations and worked to better train and equip nonprofit leaders and Boards of Directors. She frequently speaks to nonprofit groups and other organizations about fundraising, board development and organizational change. This year alone Kiersten has presented in more than 50 webinars and 8 nonprofit conferences. Kiersten’s energetic and authentic presentation style often keeps nonprofits coming back for more. Kiersten, her husband Chad and their thirteen-year-old son Cooper live in Seward, Nebraska, with one large dog and one tiny cat. She has passions for leadership, networking, fundraising and nonprofit organizations.