Too often nonprofit leaders and fundraisers overlook Latino donors – in part because many organizations lack ties to this group among their staff and board and at times because inaccurate stereotypes prevail. But groups that fail to engage Hispanic donors are missing a big opportunity.
Research shows that U.S. Hispanics hold $1.5 trillion in buying power annually, and their economic clout continues to grow. Plus, Latinos sent roughly $103 billion to communities in Latin America and the Caribbean last year, despite the health and economic crises.
Join a conversation with three experts who are veteran fundraisers and Latino donors who will explain how to reach Hispanics who may support your cause, engage them in meaningful ways despite social distancing, and build trust over time to inspire loyalty. They’ll also share firsthand insights on what motivates these supporters to give and how to craft fundraising messages and approaches that resonate.
Participants can earn 1.25 CFRE credits.