Organizations often wait until an event or campaign is over to tell the story of it. But where’s the fun in that for your audience? How does that help them feel connected to your work?
In this course, you’ll learn how to use multi-channel storytelling to compel your audiences to engage in your mission with you rather than watching you after the fact. You’ll learn how to master turning even the most day-to-day tasks of your organization into compelling narratives or behind-the-scenes videos to create shared experiences. These experiences integrate results and impact in emotional ways to help you gain the trust and support of your donor community.
We’ll also look at a variety of case studies and create your organization’s storytelling strategy. You’ll learn how to plan internally for storytelling projects, how to use timeless storytelling techniques to create compelling content, and how to map your stories across multiple platforms.
This course includes 40-60 minutes of self-paced reading, quizes, and homework, and the live 90-minute course on Wednesday, November 17.
Paricipants can earn 1 credit towards NTEN Professional Certificate, 3 CFRE credits, or 1.5 CAE credits.