Learn from Eden Estabrook, a digital content marketing strategist skilled in content creation and optimization of digital assets and Tim Maurizio, a digital media director skilled in a wide range of digital marketing initiatives that help grow social media and web traffic. Both speakers bring significant expertise in working with nonprofits.
Each course in the free series may be taken on its own - the content is not cumulative - so please attend as many as suit your schedule and interests.
Thursdays at 12pm via Zoom
6/2 - Website Wins: Quick tips for optimization - Eden shares easy tips and small fixes to help improve your website to drive more traffic and the behaviors you want from your audience. She'll share detailed examples and useful tools, while helping you identify where it's worth investing your limited time. Bring your questions and examples. During the Q&A Eden will provide live feedback on your specific website questions.
6/16 - Email Newsletter Wins: Quick tips to improve impact - Eden shares easy-to-implement best practices for an effective newsletter. She'll help you make small changes that drive the clicks and other behaviors you seek from your readers. Bring your questions and examples. During our Q&A Eden will provide live feedback on your specific email newsletter questions.
6/30- Digital Advertising Wins: Affordable, effective paid strategies - From events to fundraising (and more!), Eden and Tim partner to help you maximize the impact of your paid Facebook and Instagram ad strategy. Whether you are new to paid social media advertising or could use help to refine your approach, this course is for you. From the basics of creating great ads to the details of platform-specific targeting and budgeting, Eden and Tim have you covered.