Ever wonder how some nonprofits seem to produce so much great content, even with a small staff? They aren’t miracle workers, but they have mastered one very special skill: It’s content repurposing. When this essential content strategy is done well, you hardly notice. You only see amazing results. More opens, more clicks, more support, more action, more engagement, more great content . . . with LESS work for you!
During this workshop, you’ll learn:
· Savvy ways to reuse content without it looking like you are just copying and pasting all the time
· When to revamp the content itself and when to just drop the same content into a different place
· How to design a content creation process with repurposing built right in so you are as efficient as possible
· When to schedule repurposed content into your editorial calendar
· Which communications channels are best for repurposed content
· How to upcycle old content from years ago into fresh, timely content for today
· Writing and design tips that make repurposing content even faster
· How to create templates you can give program staff and guest writers to ensure what they submit is easy for you to repurpose
If one strategy could help you work less and get better results, you’d want to do it, right? That strategy is content repurposing. It’s what separates professional communicators from the novices.