Digitization and data-driven marketing is accelerating this year, causing companies to rethink their data strategies. Digital marketing and marketing technology teams are faced with unique challenges – from expanding privacy requirements to the deprecation of third-party cookies, and consumers demand for personal experiences to managing data sprawl and activation.
How can organizations strike a balance between all the data-related activities that lead to successful (and compliant) business objectives while prioritizing privacy? Join this webinar to discuss best practices for collecting, orchestrating, and activating data to help improve marketing ROI in 2023, including:
- Gain an understanding of the shifting privacy and tech landscape.
- Learn how to empower your organization to be an industry leader in customer trust and compliance.
- Understand three best practices for building a marketing strategy that drives ROI in an ever-changing landscape.